Valentine’s Day Price Increases
Valentine’s day is a holiday celebrated everywhere around the world. It is said to originate from the old Roman holiday, Lupercalia which was the holiday in which the people would avoid bad spirits and hopefully bring more prosperous days to the cities. The holiday then became a Christian holiday and the name changed to St. Valentine’s Day, but nobody is certain which St. Valentine it was named after because there were many different Saints with that name but there’s been a purported Saint who secretly held marriages during a time when they were banned. The holiday would begin to proliferate and it became a popular day to celebrate, even more so in present years. It’s also became a great time for companies to make a pungent price increase on their Valentine’s day themed product.
I believe on a business standpoint we should keep Valentine’s day, it encourages money spending and making the economy better. “Valentine’s Day spending is expected to reach $18.6 billion this year.
On average, Americans are expected to spend $130.97.” Millions of people celebrate the holiday, a large majority buys candies and cards as a concise way to express their love and gratefulness. They use the meaning of the holiday as a impetus for people to purchase their products. There was a conjectured price increase for many different products “Overall, the index shows that couples can expect an eight percent increase over 2016 prices to show their love.” Companies will also include ‘Valentine’s day exclusive’ packaging and items itself, giving people as a motive for people to buy such an exclusive item. Millions emote their love with these gifts and candies, which leads to billions of dollars s
pent on the 
holiday worldwide. “This year’s index marks an 8.34 percent increase for a dozen long-stemmed roses delivered to your loved one at a cost of $140.73, or almost $12 a stem. The cost of a romantic candlelight dinner for two at a top restaurant is a whopping 30 percent higher than last year at $363. Add a first-run movie to the date and spend $23.80 for tickets, which is 8.18 percent more than last year.”
Although that it may be a good holiday for businesses making money off the ones who do celebrate it, it can also be a negative experi
ence as a consumer. It’s almost became comportment to buy something for their loved ones, even if we don’t really want to. But because people feel obligated to buy something, it’ll make them spend excessive money on a simple gift on obviate high prices. But because of the prices people have actually started to not celebrate. “The organization reports that the number of people who plan to celebrate the holiday has fallen 10 percentage points since 2007, to 54 percent this year.”